Especially in major tournaments, some sports books offer odds on unusual golf propositions, such as the over/under on the winning score, the over/under on the lowest round by any golfer or the over/under on the finishing position by a particular golfer. For example, the over/under on Woods' finishing position may be 3 1/2. If he finishes first, second or third in the tournament, the "under" wins; if he finishes fourth or worse, the "over" tickets cash.
Japanese videogame publisher Konami launched the ESPN MLS GameNight and ESPN MLS ExtraTime 2002 soccer games. In the early 1990s, Electronic Arts games featured a logo for a fictional sports TV network, EASN (Electronic Arts Sports Network); this was soon changed to EA Sports after ESPN requested that the company stop using the similar name. In 2005, both companies signed a 15-year partnership, where the ESPN brand and personalities are integrated into EA Sports video games. Grid 2 also features prominent ESPN branding.
On July 31 though, the NBA did something unprecedented. It partnered with MGM Resorts. MGM will be the official sports betting partner of the league. In exchange for $25 million, MGM will get to use league data and logos in its sports betting promotion for the next three years. The deal establishes a precedent that casino companies should pay sports leagues for certain data and content rights.
Beginning in October 2010, the NFL broadcast theme became uniform for all Fox Sports properties beginning with the National League Championship Series that year and NASCAR races with the 2011 Budweiser Shootout. It is yet unknown if this includes the Fox Sports Networks affiliates, as their basketball, hockey, baseball and college football broadcasts continue to use their own distinct theme music.
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