Performance Stories takes you inside some of ESPN’s highly successful partnerships. In each story, you'll not only get a deep dive look into the components of the platform but also hear directly from our clients as they talk about the experience of working with ESPN, the unique platform created and the performance for their brand. It's all about performance.
Japanese videogame publisher Konami launched the ESPN MLS GameNight and ESPN MLS ExtraTime 2002 soccer games. In the early 1990s, Electronic Arts games featured a logo for a fictional sports TV network, EASN (Electronic Arts Sports Network); this was soon changed to EA Sports after ESPN requested that the company stop using the similar name. In 2005, both companies signed a 15-year partnership, where the ESPN brand and personalities are integrated into EA Sports video games. Grid 2 also features prominent ESPN branding.
The heavily conservative mindset in the Texas legislature right now is going to carry over into the 2019 legislative session. Lawmakers who do introduce sports betting bills likely will not have the support needed to pass a law that would legalize Texas sports betting. That being said, anything can happen, and so we will diligently keep an eye on what happens during the next legislative session. Optimistically, there could be legal sports betting in Texas within the next year. Realistically, expect it to roll out within the next 3 to 5 years. It’s going to take a lot to make sports betting legal in Texas.
While sports betting in Texas has not been given the green light to operate at land-based locations yet, we know that lawmakers will eventually have no choice but to legalize it eventually. When that does happen, we believe that it will likely be housed at a Native American casino. There is currently one Class II casino and one High-stakes bingo hall operating in the state. These seem to be the most likely venues for Texas sports betting.
In 1919, the Chicago White Sox faced the Cincinnati Reds in the World Series. This series would go down as one of the biggest sports scandals of all time. As the story goes, professional gambler Joseph Sullivan paid eight members of the White Sox (Oscar Felsch, Arnold Gandil, Shoeless Joe Jackson, Fred McMullin, Charles Risberg, George Weaver, and Claude Williams) around 10,000 dollars each to fix the World Series. All eight players were banned from playing professional baseball for the rest of their lives. Pete Rose, the all-time MLB leader in hits, was similarly banned from baseball in 1989 for betting on games while he was an MLB manager.
With two professional teams of their own and one of the largest collections of fans in the world, is it any surprise that Texas residents are some of the biggest supporters of legal NFL betting in their state? While you won’t find any action at bars or casinos in the state, you will definitely find thousands of TX residents participating in sports betting on any given Sunday afternoon. For legal sports betting options in Texas, you’ll want to head over to an online, offshore sportsbook. These websites provide legal NFL betting in Texas, as well as an overwhelming amount of other legal sports betting opportunities.
Despite having the ability to now operate and profit off of sports betting in Texas, lawmakers more than likely won’t take any action on this opportunity. Why? Well, both the House and Senate are controlled by a conservative majority. The GOP opposes expanded gambling as it poses not only a question of morality, but also tends to increase crime rates. While there’s no indications that crime rates would spike in Texas should they legalize sports betting, conservative party members aren’t willing to potentially alienate their constituents by taking that risk.